| 消费者购买渠道选择的影响因素分析 |
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| 引用本文： | 补国苗,张博文,曹彦玲.消费者购买渠道选择的影响因素分析[J].河北建筑科技学院学报(社会科学版),2010(2):24-25,34. |
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| 作者姓名： | 补国苗 张博文 曹彦玲 |
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| 作者单位： | [1]河北工程大学经管学院,河北邯郸056038 [2]冀中能源峰峰集团有限公司,河北邯郸056000 |
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| 摘 要： | 文章围绕消费者购买行为特征,分析了消费者购买行为影响因素、产品或服务的类型、渠道的服务水平及网络信息的发展四个关键因素对消费者购买渠道选择的影响,并提出相应的建议。
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| 关 键 词： | 消费者购买行为 渠道选择 购买渠道 |
The factors analysis affecting the channel choice of the cunsumer shopping |
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| BU Guo-miao,ZHANG Bo-Wen,CAO Yan-ling.The factors analysis affecting the channel choice of the cunsumer shopping[J].Journal of Hebei Institute of Architectural Science & Technology(Social Science Edition),2010(2):24-25,34. |
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| Authors: | BU Guo-miao ZHANG Bo-Wen CAO Yan-ling |
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| Institution: | 1.College of Management,Hebei University of Engineering,Handan 056038,China;2.Jizhong Energy Fengfeng Group Co,Ltd.,Handan 056200,China) |
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| Abstract: | The paper analyzes the four factors,such as the factors affecting consumer shopping behavior,the type of product or service,the service level of channel and the development of web information,which affecting the channel choice of the consumer shopping.Then proposes some suggestions on those factors. |
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| Keywords: | the consumer shopping behavior the channel choice shopping channel |
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