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| 汽车团购问题研究 | |
| 引用本文： | 毛锦华. 汽车团购问题研究[J]. 北京市财贸管理干部学院学报, 2010, 26(2): 16-19,23 |
| 作者姓名： | 毛锦华 |
| 作者单位： | 北京财贸职业学院,北京,100010 |
| 摘 要： | 随着汽车在中国的普及不断加大，以及网络工具的普遍运用，使得汽车团购成为许多年轻人在进行汽车购买时的首选方式，本文主要从以下几个方面进行研究：团购产生和发展，团购的流程，团购与个体购买的对比分析，团购的问题及建议对策等。通过本文的分析和研究，有助于汽车团购组织者和团购参与者更为清晰地认识汽车团购的流程、意义和风险。使团购活动能更顺利地进行，并取得预期的效果。 |
| 关 键 词： | 汽车团购 团购流程 团购优势 团购对策 |
The analysis and research of auto car team buy |
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| Mao Jinhua. The analysis and research of auto car team buy[J]. Journal of Beijing Institute of Finance and Commerce Management, 2010, 26(2): 16-19,23 | |
| Authors: | Mao Jinhua |
| Abstract: | With the auto car and internet communication tools popularized in this market, the team -buy is becoming the prior choice when the young consumers purchase the home car, this article analyzed the team buy process, team buy SWOT, the problem of the current team buy, and the countermeasure for the new team buy joiner. |
| Keywords: | auto car team buy team buy process team buy advantage team buy countermeasure |
| 本文献已被 维普 万方数据 等数据库收录！ | |