| 丝绸之路申遗中国段旅游形象设计与推广策略——基于河南段洛阳旅游区的视角 |
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| 引用本文： | 李巧玲,王学军,董原.丝绸之路申遗中国段旅游形象设计与推广策略——基于河南段洛阳旅游区的视角[J].西北大学学报(哲学社会科学版),2011,41(6):88-91. |
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| 作者姓名： | 李巧玲 王学军 董原 |
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| 作者单位： | 兰州商学院工商管理学院,甘肃兰州,730020 |
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| 摘 要： | 通过对申遗景点、地方性、旅游者感知和市场竞争替代的分析,确定了丝绸之路申遗中国段旅游形象定位,基于形象定位就宣传口号、人—地感知形象、人—人感知形象进行了系统设计。最后就如何推广洛阳的旅游形象进行研究。
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| 关 键 词： | 旅游形象 丝绸之路 申遗 推广 |
The Design and Promotion Strategy of China Silk Road in applying for World Culture Legacy: Base on Luoyang Tourism Area in Henan |
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| LI Qiao-ling,WANG Xue-jun,DONG-yuan.The Design and Promotion Strategy of China Silk Road in applying for World Culture Legacy: Base on Luoyang Tourism Area in Henan[J].Journal of Northwest University(Philosophy and Social Sciences Edition),2011,41(6):88-91. |
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| Authors: | LI Qiao-ling WANG Xue-jun DONG-yuan |
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| Institution: | LI Qiao-ling,WANG Xue-jun,DONG-yuan(School of Business Administeration,Lanzhou Commercial College 730020) |
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| Abstract: | Through the analysis of applying for the world heritage tourist attractions,perception of the tourists and market competition,the paper tries to set up the image of China Silk Road in applying for the world heritage tourist attractions.Based on the image,it tries to design the promotion slogan,the image of man-earth perception and man-man perception.It finally conducts some research on how to promote the tourism image of Luoyang City. |
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| Keywords: | tourism image the silk road applying for the world culture legacy design and promotion |
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