| 在华跨国公司战略选择与经营策略问题研究 |
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| 引用本文： | 毛蕴诗,汪建成. 在华跨国公司战略选择与经营策略问题研究[J]. 管理科学学报, 2009, 0(2) |
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| 作者姓名： | 毛蕴诗 汪建成 |
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| 作者单位： | 中山大学管理学院,广州,510275 |
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| 基金项目： | 国家自然科学基金重点项目 |
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| 摘 要： | 从战略管理的角度出发,研究在华跨国公司的一体化-当地化战略选择,及在特定战略指导下经营策略问题.基于对503家在华跨国公司的问卷分析,得出结论:在华跨国公司存在3种基本的战略类型;选择不同战略的在华跨国公司在绩效方面体现出显著的差异;来自于不同国家或地区的在华跨国公司在一体化-当地化维度上表现出显著的差异;不同的战略选择会导致跨国公司在某些经营策略等方面存在显著不同.
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| 关 键 词： | 战略选择 经营策略 一体化-当地化 跨国公司 |
Study on strategy and tactics selection of multinational companies in China |
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| MAO Yun-shi,WANG Jian-cheng. Study on strategy and tactics selection of multinational companies in China[J]. Journal of Management Sciences in China, 2009, 0(2) |
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| Authors: | MAO Yun-shi WANG Jian-cheng |
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| Affiliation: | MAO Yun-shi,WANG Jian-chengSchool of business,Sun Yat-sen University,Guangzhou 510275,China |
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| Abstract: | From the perspective of strategic management,this research examines the selection of integration-localization strategies by Multinational Companies(MNCs) in China.The research was based on a 503 company-survey and comes into the following concluding notes: there are three sets of fundamental strategies for MNCs in China;the operational efficiency of companies choosing "Parent Companies Management Mode Oriented Constrained Type" and "Chinese Management Mode Oriented Constrained Type" are higher than that of ... |
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| Keywords: | strategy selection tactics integration-localization MNCs |
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