| 营销能力对企业创新影响的正负效应——兼及对“Christensen悖论”的实证与解释 |
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| 引用本文： | 陈锟,于建原. 营销能力对企业创新影响的正负效应——兼及对“Christensen悖论”的实证与解释[J]. 管理科学学报, 2009, 0(2) |
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| 作者姓名： | 陈锟 于建原 |
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| 作者单位： | 1. 电子科技大学经济与管理学院,成都,610054
2. 西南财经大学工商管理学院,成都,610074 |
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| 基金项目： | 国家自然科学基金，电子科技大学青年科技基金 |
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| 摘 要： | 营销能力对企业创新具有何种影响是理论界存有争论的问题.营销学家认为具有正向影响;Christensen等认为具有负向影响.文章通过重新设计的研究模型和实证研究说明,营销能力对企业创新影响可能存在正向效应,也可能存在负向效应,这要由环境动荡性决定.根据所得结论,处于较低环境动荡性的企业,无论规模大小,只能不断提高营销能力和选择渐进式创新才能获得良好的创新绩效;而处于较高环境动荡性的企业,营销能力对创新会有双重影响效应,采用颠覆性创新是营销能力较弱的企业战胜大企业的一个有效策略.
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| 关 键 词： | 营销能力 颠覆性创新 渐进性创新 Christensen悖论 环境动荡性 |
Dual effect of marketing capabilities on innovation: Empirical test and explanation of christensen paradox |
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| CHEN Kun,YU Jian-yuan. Dual effect of marketing capabilities on innovation: Empirical test and explanation of christensen paradox[J]. Journal of Management Sciences in China, 2009, 0(2) |
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| Authors: | CHEN Kun YU Jian-yuan |
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| Affiliation: | CHEN Kun1,YU Jian-yuan21.School of Economic , Management Science,University of Electronic Science , Technology of China,Chengdu 610054,China,2.School of Business Administration,Southwestern University of Finance , Economics,Chengdu 610074 |
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| Abstract: | The influence of marketing capabilities on corporate innovation is disputable.Marketing scholars propose that marketing capabilities impose a positive effect on innovation;however Christensen tests the role of marketing capabilities in innovation-based strategy and concludes that corporations would lose the momentum of innovation with the improvement of marketing capabilities.This article formulates a new model to retest the relationship between marketing capabilities and innovation.The empirical results sh... |
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| Keywords: | marketing capabilities radical innovation incremental innovation christensen paradox environment turbulence |
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