党报理论宣传品牌建设的推进路径

推进党报理论宣传品牌建设,是提升党报理论宣传影响力、提高党报舆论引导能力的必经路径。结合《宁波日报》理论专版＂学苑＂的探索和实践,党报理论宣传品牌建设,应从以下四个路径推进：找准读者定位,是培育党报理论宣传品牌忠诚度的重要前提;强化品质铸造,是提升党报理论宣传品牌影响力的核心要素;培育特色栏目,是铸造党报理论宣传品牌美誉度的有效载体;重视人才队伍,是增强党报理论宣传品牌持久力的支撑保障。

Approaches to the Construction of the CPC Newspaper's Theory Propaganda Brand

Theory propaganda,the soul of the CPC propaganda,is intended to accomplish the mission of arming people with scientific theories.Innovating the theory propaganda of the CPC newspaper and promoting the brand construction of the CPC newspaper’s theory propaganda is an essential road to be taken in strenghening the influence of CPC newspaper theory propagandizing and the CPC newspaper’s ability to shape public opinions.Based on the practice of the CPC theory column ＂Learning Garden＂ of Ningbo Daily,this paper proposes four approaches to CPC newspaper theory propaganda brand construction： targeting the appropriate audience as the premise of fostering the loyalty to the brand of CPC newspaper theory propaganda;enhancing the awareness of qualtiy as the core factor of increasing its influence;developing special columns as an effective means of earning good fame for it;laying emphasis on training its professional staff and talents to maintain its lasting influence.