对视觉识别系统设计概念的探讨——以中华女子学院为例

运用视觉因素反映良好的品牌形象并有效地传播品牌信息是视觉识别系统的意义所在．通过对视觉传播方式与视觉心理的分析，主要从品牌形象的生命感、前瞻性和延续性方面研究探讨多形态视觉识别设计方式的可行性与合理性，在此基础上，结合中华女子学院视觉识别系统设计概念UIS（院校识别系统）设计提出了作者的观点。

On Visual Identity System Design Concept of China Women's University

Its significance of visual identity system is to use visual factors to reflect a good brand images and to communicate the brand information. In this paper, after analyzing visual transmission way and visual psychology, we studied on the feasibility and rationality of multi-formation visual identity design, which is mainly focus on a prospective, continuous and sense of life in brand images. Based on it, the author unifies the experience of China Women＇s University visual identity design project and puts forward his own viewpoint on how to design university visual identity system.