News media use,credibility, and efficacy: an analysis of media participation intention in China

This study1 ^1. Data for this research were made available by a grant from the Media Literacy Theory and Practice Project (code 04JDZ00038) at Fudan University, Shanghai, China. investigates the relationship between news media use and media participation intention in China by adopting an audience-oriented perspective in light of the changing patterns of media content concomitant with widespread commercialization in reformed China. Data from a total of 2,409 valid face-to-face interviews were collected in four cities during November 2006 and May 2007. Our results suggest that television news had a positive association with media participation intention, whereas newspaper and Internet news use produced mixed results. In addition, significant regional differences regarding media influences were identified.