Abstract: | Beginning in October 2009, supported by a non-government foundation, the Taiwan Rural Front launched the project, ‘Peasant Farming and Green Consumption,’ in two remote mountainous villages in Southern Taiwan. The project aims to promote land-friendly farming, assist villagers in establishing a simple agricultural process system, create a self-owned brand for their agricultural products, and connect outer consumers with the local economy. This article will describe the implementation and impact of the ‘Peasant Farming and Green Consumption’ project. |