| 论广告设计色彩应用心理 |
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| 引用本文： | 殷俊.论广告设计色彩应用心理[J].合肥工业大学学报(社会科学版),2009,23(3):173-176. |
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| 作者姓名： | 殷俊 |
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| 作者单位： | 安庆师范学院,美术学院,安徽,安庆,246011 |
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| 摘 要： | 广告已成为人们生活中一个重要组成部分,深刻地影响着人们的生活,人们对一个广告的第一感觉往往是通过色彩而得到的,所以要把色彩的特点以及它的特殊性与人们的心理结合起来,在给人们的眼睛与心灵带来美的享受的同时更好地发挥广告的作用。文章从广告设计的色彩情感和色彩应用两大方面,阐述了广告设计中色彩的应用以及色彩作为一种设计语言对广告设计的影响。
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| 关 键 词： | 广告设计 色彩 心理 |
On the Application of Psychological Advertising Design Color |
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| YIN Jun.On the Application of Psychological Advertising Design Color[J].Journal of Hefei University of Technology(Social Sciences),2009,23(3):173-176. |
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| Authors: | YIN Jun |
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| Institution: | School of Art;Anqing Teachers College;Anqing 246011;China |
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| Abstract: | Advertisement has became an important part of our lives,meanwhile,it has a profound effect on our lives.The first feeling of an advertisement often comes from the color,so we should combine the color's feature and specialty with people's psychology.It can give the beauty to our eyes and our hearts and has a better effect on the advertisement.The paper analysis from the two aspects of the color emotion and color application,and elaborates the color application and the influence that color is one kind of desi... |
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| Keywords: | advertising design color psychology |
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