“传媒人类学”辨析

传媒人类学作为一门人类学与传播学研究中正在兴起的分支学科,从学科名称的命名,到研究对象、研究方法和理论范式的确立,都还悬而未决。本研究从人类学、传播学的学术谱系中,梳理了学科交叉领域的研究成果,对传媒人类学的学科背景进行辨析,论述了人类学研究中的传播思想和传播学研究中的人类学思想,并对传媒人类学的学科概念、理论叙述和发展阶段进行讨论,以期对上述问题有所启示。

Analysis of Theory and Practice of Media Anthropology

Media anthropology,as an emerging sub-discipline of anthropology and communication,faces a series of pending decisions on its name,objects,methods and theoretical paradigms.This paper reviews the literature of cross-cutting areas in anthropology and communication.By presenting communication ideas in anthropology and anthropological ideas in communication,it analyzes the disciplinary background of media anthropology.The discussions on the concepts,theories and stages of media anthropology may shed enlightenment on these decisions.