《红楼梦》评点从文人自娱到商业传播的转型——东观阁评与脂砚斋评的主要差异

将<红楼梦>东观阁本的评语与脂砚斋的评语进行对比研究发现,脂砚斋评带有较强的主观色彩,具有文人自娱性;而东观阁评则较为客观,注重从读者的角度考虑问题,书商导读型的特征较为明显.文人自娱--商业传播--文人自娱--文人自娱与商业传播,这种螺旋式上升的趋势,体现了<红楼梦>评点史的轨迹.在<红楼梦>评点史"多元格局"的形成过程中,脂砚斋评和东观阁评从文人自娱到商业传播,分别占据了初始阶段的两个较为重要的环节.

The Turning Point of the Commentaries of The Dream of Red Chamber,from Self-entertainment to Commercial Spread--Main Difference between the Dongguange Edition and the Zhiyanzhai Edition

This thesis aims at comparing the Dongguange edition and the Zhiyanzhai edition of The Dream of Red Chamber . It is found that the Zhiyanzhai edition is subjective and self-entertained while the Dongguange one is objective, market-oriented and from the readers' perspective. Since the Dongguange edition offers the readers a commentated version by request, it helps The Dream of Red Chamber to be widely spread by means of guiding the readers to read. The Zhiyanzhai edition and the Dongguange edition are the two important stages in the multi-patterned process of the commentaries of The Dream of Red Chamber.