关于广播类型化的思考

广播类型化,是根据广播媒介的特性和听众的特殊需求规划的一种适应广播生存、发展、竞争的运作模式。它最大限度地让听众接受,从而聚集听众、扩大听众队伍。在日益发展的信息化时代,电台如能掌握住目标受众、稳定受众及开发潜在受众,就掌握了主动权,在与各种媒体的竞争中取胜。

Thinking About the Typo-Classification of Broadcasting

The typo-classification of broadcasting refers to the mode planned on the basis of the special need of audience and the peculiarity of broadcasting to fit broadcasting stations for existence,development and competition.In the increasingly-developing information times,only if broadcasting stations seize and stabilize the target audience,and develop the potential audience,can they win in the competition with other medias.