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| 市场竞争中价格策略的运用及其误区 | |
| 引用本文： | 房昌琳. 市场竞争中价格策略的运用及其误区[J]. 深圳大学学报(人文社会科学版), 2005, 22(5): 61-66 |
| 作者姓名： | 房昌琳 |
| 作者单位： | 深圳大学管理学院,广东,深圳,518060 |
| 摘 要： | 随着市场竞争的日趋激化,各类企业都在想方设法运用价格竞争策略,以求在竞争中占居优势地位。但令人担忧的是,不少企业在价格竞争过程中步入种种误区。企业只有通过合理和适度地运用价格竞争策略,将价格竞争与非价格竞争策略结合协调运用,才能赢得竞争优势,使自身得以稳定、健康地发展。 |
| 关 键 词： | 价格竞争 策略 竞争优势 |
| 文章编号： | 1000-260X(2005)05-0061-06 |
| 修稿时间： | 2005-07-20 |
On the Deployment and Misuse of Price Strategies in the Market Competition |
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| FANG Chang-lin. On the Deployment and Misuse of Price Strategies in the Market Competition[J]. Journal of Shenzhen University(Humanities & Social Sciences), 2005, 22(5): 61-66 | |
| Authors: | FANG Chang-lin |
| Abstract: | With the market competition increasing intensifying,businesses of all kinds have been trying to gain advantages through deployment of price str ategies.However,it is worrisome that quite a number of businesses have misuse d price strategies.The paper argues for appropriate use of price strategies an d a combination of price strategies with non-price strategies to secure healthy development for businesses. |
| Keywords: | price combination strategies gain advantages in comptition |
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