试论网络媒体与传统媒体的互动关系——基于舆论形成和发展的研究视角

网络实现了对普通民众话语权的解放,具有传统媒体所望尘莫及的舆论优势,但以＂草根性＂为根本特征的网络舆论也需要借助传统媒体的权威性及公信力来积极助推、正确引导。从舆论的形成和发展的角度来说,网络媒体和传统媒体可以彼此互设议程、互为促进力,在互动中取长补短,更好地发挥舆论的社会影响力。

Interaction between Internet Media and Traditional Media:A View of the Formation and Development of Public Opinions

Internet liberates the public voice,and enjoys the privilege of opinions that traditional media lack.But the Internet public opinions,characterized by their grassroots features,need to be promoted and guided by the authority and credibility of traditional media.Based on the formation and development of public opinions,Internet media and traditional media can interact and cooperate with each other to better exert social influences.