| 论概念隐喻在英汉广告中的应用 |
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| 引用本文： | 金凤.论概念隐喻在英汉广告中的应用[J].淮海工学院学报(社会科学版),2011,9(9):83-86. |
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| 作者姓名： | 金凤 |
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| 作者单位： | 福建师范大学闽南科技学院,福建泉州,362332 |
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| 摘 要： | 隐喻不仅是一种语言现象,而且是人类思维和认知的有力工具。从认知的角度阐释了概念隐喻的意义,并运用概念隐喻理论对中英文广告中的结构隐喻、方位隐喻、本体隐喻进行了研究。认为概念隐喻在广告语篇中起着重要作用,验证了概念隐喻理论的普遍适用性。
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| 关 键 词： | 广告 英汉对比 概念隐喻 认知 |
Application of Conceptual Metaphor in English and Chinese Advertisements |
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| JIN Feng.Application of Conceptual Metaphor in English and Chinese Advertisements[J].Journal of Huaihai Institute of Technology,2011,9(9):83-86. |
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| Authors: | JIN Feng |
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| Institution: | JIN Feng(Minnan College of Science & Technology,Fujian Normal University,Quanzhou 362332,China) |
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| Abstract: | Metaphor has become a heated topic in recent years not only in linguistic studies,but also in psychological,philosophical,sociological and many other fields.Metaphors are widely used in advertisements.Based on the conceptual metaphor theory,this paper approaches metaphors in both English and Chinese advertisements from the perspective of cognition.The purpose is to test the universality of conceptual metaphor theory.The author holds that metaphor is the necessity of cognitive tool for human beings. |
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| Keywords: | advertisement contrastive studies of English and Chinese conceptual metaphor theory cognition |
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