临港新城旅游市场开发前景与对策

临海新城是上海新兴滨海城区,旅游开发前景广阔。经调查可知,目前,其主要目标客源市场以上海市场为主,国内市场及海外市场为辅。今后应在巩固上海市场,引导国内市场的同时开拓国际市场。旅游市场开发面临资源、环境、全新设施等优势条件和上海四个中心建设、世博会等战略机遇;建议开发时找准目标市场,挖掘产品特色,注重形象的树立和宣传,提升接待能力。

Prospects and Countermeasures for the Development of the Lingang New City Tourist Market

Lingang New City,an emerging Coastal City in Shanghai,and has a broad market prospects of tourism development.According to surveys,the main target tourist markets are mainly in Shanghai and the subordinate in domestic areas and overseas market.In future,explore foreign markets,while consolidating the Shanghai market and guiding the domestic markets.The development of the tourism market not only has advantages of resources,environment,new facilities and so on,but also catches strategic opportunities,such as the construction of four centers and hosting the World Expo in Shanghai.And the suggestions are:identifying target markets,developing special products,paying more attention to the image and publicity and enhancing the reception capacity.