传播学视域下的微博营销

微博营销以微博作为营销平台,利用自己的微博更新向网友传播企业、产品的信息,树立良好的企业形象和产品形象.虽然微博营销具有便捷性、低门槛、传播力广等特点,但也不能忽略微博营销的劣势.在海量信息里,如何精准传播,扩大产品传播的深度和广度需要有精心的策划.在运行过程中,微博营销需要注意的技巧以及需要规避的问题.

Microblog Marketing under the Horizon of Communication

Taking microblog as the marketing platform, microblog marketing can help to build a good image of products and company by updating the company's microblog to spread the latest information. In spite of its convenience, low accessibility and strong spreading power, the disadvantages of microblog marketing can not be ignored. In the massive amounts of information, elaborate planning should be made to improve the accuracy and expand the breadth and width of information spreading. Microblog marketing still has a long way to go and we need to pay attention to the tactics and avoid potential problems.