| 中国教育服务贸易国际竞争力促进策略研究 |
| |
| 引用本文： | 刘鹏,彭龙.中国教育服务贸易国际竞争力促进策略研究[J].湖南科技大学学报(社会科学版),2011,14(5):94-98. |
| |
| 作者姓名： | 刘鹏 彭龙 |
| |
| 作者单位： | 北京外国语大学国际商学院,北京,100089 |
| |
| 摘 要： | 中国是一个教育服务贸易进出口大国,但大而不强,国际竞争力较弱。本文从战略管理的角度,对我国的教育服务产业在国际竞争中所面临的问题进行总结和梳理。同时,运用"战略时钟"模型,提出不断开发具有高度中国特色的英文教学课程体系,以差异化战略提高我国教育服务产业竞争力,在国际竞争中获得竞争优势,促进教育服务出口贸易的发展。
|
| 关 键 词： | 教育服务贸易 竞争优势 战略时钟 差异化战略 |
A Strategic Study on Promoting China' s Competitiveness in International Education Service Trade |
| |
| LIU Peng,PENG Long.A Strategic Study on Promoting China' s Competitiveness in International Education Service Trade[J].journal of hunan university of science&technology,2011,14(5):94-98. |
| |
| Authors: | LIU Peng PENG Long |
| |
| Institution: | LIU Peng & PENG Long(International Business School,Beijing Foreign Studies University,Beijing 100089,China) |
| |
| Abstract: | China is emerging as a big player in the international educational service trade in recent years.However,it is not a strong one yet owing to its lack of competitiveness in the international education service market.The paper studies the various challenges that China faces in international education service trade in comparison with its global competitors from a strategic perspective.Using the strategic clock model,the author proposes that courses with significant Chinese characteristics that are taught in En... |
| |
| Keywords: | Educational Service Trade Competitive Advantage Strategy Clock Differentiation Strategy |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
