| 城市旅游形象设计——以宁夏银川市为例 |
| |
| 引用本文： | 马明德,马明霞.城市旅游形象设计——以宁夏银川市为例[J].西北第二民族学院学报,2008(1):133-136. |
| |
| 作者姓名： | 马明德 马明霞 |
| |
| 作者单位： | 马明德（宁夏人民出版社,宁夏,银川,750001）;马明霞（宁夏大学,经济管理学院,宁夏,银川,750021） |
| |
| 摘 要： | 银川市是国家历史文化名城和优秀旅游城市，可是长期以来，城市旅游形象的设计滞后于旅游业的发展，针对这一情况，文章从理念形象、视觉形象和行为形象三个方面对银川市城市旅游形象进行了设计。
|
| 关 键 词： | 银川市 城市旅游形象 设计 |
| 文章编号： | 1008-2883(2008)01-0133-04 |
| 修稿时间： | 2007年11月13 |
On the Design of City Tourism Image——A Case Study of Yinchuan in Ningxia |
| |
| MA Ming-de,MA Ming-xia.On the Design of City Tourism Image——A Case Study of Yinchuan in Ningxia[J].Journal of The Second Northwest Institute For Ethnic Minorities(Philosophy and Social Science),2008(1):133-136. |
| |
| Authors: | MA Ming-de MA Ming-xia |
| |
| Institution: | MA Ming-de, MA Ming-xia ( 1. People＇ s Publishing House of Ningxia, Yinchuan 750001, China; 2. School of Economic Management, Ningxia University, Yinchuan 750021, China) |
| |
| Abstract: | Yinchuan is a national historical and cultural city and outstanding tourism city , but for a long time, the Design of City tourism image lags behind the development of tourism. Based on this fact, this paper makes the design for Yinchuan tourism image from the concept image, visual image and behavioral image. |
| |
| Keywords: | Yinchuan city tourism image design |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
