房地产企业开发差异化战略的经济学逻辑分析

在房地产市场化进程加快和竞争日趋激烈的新经济环境下,差异化和成本优势将是影响企业生存与持续发展的战略问题,也是房地产企业获取持续竞争优势的关键。本文从战略经济学的角度对不完全竞争条件下房地产开发商为获取垄断利润的长期策略而采取的差异化战略和空间区位竞争模式进行分析研究,揭示房地产开发商的差异化战略选择。一是区位竞争成为了房地产商在市场开发竞争过程中的主要竞争格局,开发商在项目区位范围内形成竞争,而空间区位差异化战略是房地产开发商的首要战略选择;二是品牌、质量、服务等差异化竞争战略对于房地产企业保持其在市场中长期的竞争优势与产品的推广具有积极的效果。

Analysis of Economic Logics in Differentiation Strategy for Real Estate Enterprises

Under the new economic environment with the real estate market pace going rapidly and the competition increasingly fierce,differentiation and cost advantage will be strategic issues to influence the survival and sustainable development of enterprises,which is pivotal for real estate enterprises to secure the ever-lasting competitive edge.From the perspective of strategic economics,this paper makes an analytical study on the differentiation strategy and the spatial location competition model taken by the rea...