| 北京奥运旅游营销战略研究 |
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| 引用本文： | 银淑华.北京奥运旅游营销战略研究[J].北京工商大学学报(社会科学版),2006,21(3):78-81. |
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| 作者姓名： | 银淑华 |
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| 作者单位： | 北京第二外国语学院,旅游管理学院,北京,100024 |
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| 摘 要： | 2008年奥运会是举世瞩目的体育盛会,北京能够举办这届奥运会对中国的现在、将来无疑都具有深远意义和影响。本文把视角放在旅游与奥运的天然联系上,在科技奥运、绿色奥运、人文奥运的理念指引下,着眼奥运旅游营销战略研究,文章涉及提升中国旅游形象,人文奥运、旅游行业的发展,旅游标识、导游人员等问题,希望北京能将奥运会真正变成旅游业自身升级、发展、完善的良好契机。
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| 关 键 词： | 北京 奥运 旅游 营销战略 |
| 文章编号： | 1009-6116(2006)03-78-04 |
| 收稿时间： | 2006/4/5 0:00:00 |
| 修稿时间： | 2006年4月5日 |
A Study on Marketing Strategy of Beijing 2008 Olympics Tourism |
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| Yin Shuhua.A Study on Marketing Strategy of Beijing 2008 Olympics Tourism[J].Journal of Beijing Technology and Business University:Social Science,2006,21(3):78-81. |
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| Authors: | Yin Shuhua |
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| Institution: | Department of Tourism Management, Beijing International Studies University, Beijing 100024 |
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| Abstract: | Beijing 2008 Olympics is an eye-catching sports occasion all over the world. The Olympics can be held in Beijing, which will doubtless have profound significance and influence to both present and future China. This essay focuses on the natural relationship between Olympics and tourism and makes a study on marketing strategy of Olympics tourism guided by the conceptions of Technology Olympics, Green Olympics and Human Olympics. This essay involves the issues such as the image improvement of China tour, human Olympics, development of tourism industry, tourism indicative signs and marks, tour guides, etc. It is hoped that Beijing can catch the golden chance of Olympics to advance, develop and improve its own tourism industry. |
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| Keywords: | Beijing Olympics tourism marketing strategy |
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