| 英语广告用语中的性别歧视现象 |
| |
| 引用本文： | 何达倩.英语广告用语中的性别歧视现象[J].武汉理工大学学报(社会科学版),2007,20(3):395-398. |
| |
| 作者姓名： | 何达倩 |
| |
| 作者单位： | 武汉理工大学,外国语学院,湖北武汉430063 |
| |
| 摘 要： | 立足女权主义立场,借鉴了批评语言学的方法,从英语广告用语的角度,分析了广告中的性别歧视现象,并指出造成这一歧视现象的原因是男权社会对女性的藐视和压迫,其根源来自男性对文化、语言和知识体系、大众媒介的控制,消除这一现象的根本出路在于真正实现男女平等。
|
| 关 键 词： | 广告用语 性别歧视 女权主义 |
| 文章编号： | 1671-6477(2007)03-0395-04 |
| 修稿时间： | 2007年1月20日 |
Sexism in the Language of English Advertising |
| |
| HE Da-qian.Sexism in the Language of English Advertising[J].Journal of Wuhan University of Technology(Social Science Edition),2007,20(3):395-398. |
| |
| Authors: | HE Da-qian |
| |
| Abstract: | From a feminist's perspective,this thesis analyzes the sexist phenomenon in the language of English advertising at discourse level.The guiding theory is Critical Linguistics.The sexist phenomenon can be regarded as a kind of oppression on women in the patriarchy,and the root of which lies not only in social organization or physical domination,but also in a male control of culture,language and knowledge,media communication.Linguistic action and social change should be taken synchronously for the purpose of eliminating sexism. |
| |
| Keywords: | language of advertising sexism feminism |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
