论高校校园媒体资源整合与校园宣传强势构建

高校校园媒体作为独特的校园舆论宣传工具，作为高校思想政治工作的有效手段和栽体，在当前加强和改进大学生思想政治教育、加强和改进校园文化建设工作中理应发挥更大的作用。但高校校园媒体建设目前尚存在诸多问题，如何有效地整合媒体资源，做到优势互补，使之在大学生思想政治教育、校园文化建设和推动学校中心工作中发挥其“主阵地”、奏响“主旋律”的作用，是当前高校宣传思想工作和校园文化建设面临的新课题。作者结合工作实际就如何整合校园媒体资源、构建校园宣传强势提出了一些思路。

The Integration of Campus Media Resources and the Building of the Dominant Position of Its Publicity Work

Nowadays more and more colleges and universities begin focusing on the moral education and the enhancement and improvement of campus cultural construction. In this circumstances,campus media as a unique pubiicizing tool for campus and effective means and carrier of campus moral education is supposed to be utilized more effectively and efficiently. However many problems still remain unsolved on how to achieve it . However many probiems still remain unsolved on how to achieve it. The author of this paper puts forward some ideas to resolve the problems on the basis of his own practical work.