| 从广告语言透析中西文化的差异 |
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| 引用本文： | 姚艳梅.从广告语言透析中西文化的差异[J].宝鸡文理学院学报(社会科学版),2008,28(3):99-102. |
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| 作者姓名： | 姚艳梅 |
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| 作者单位： | 宝鸡文理学院,外语系,陕西,宝鸡,721013 |
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| 摘 要： | 社会文化影响、制约着广告语言及其表达，广告语言则蕴涵或反映社会文化。探讨中西方思维模式、哲学观念、文化心理和道德观念反映在广告语言中的差异，对于更好的理解和赏析广告语言，设计既符合广告表达基本原则，又适合民族文化特征的广告语言具有十分重要的作用。
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| 关 键 词： | 广告语言 中西文化 思维模式 哲学观念 |
Western and Chinese Culture Differences in the Language of Advertising |
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| YAO Yian-mei.Western and Chinese Culture Differences in the Language of Advertising[J].Journal of Baoji College of Arts and Science(Social Science Edition),2008,28(3):99-102. |
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| Authors: | YAO Yian-mei |
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| Institution: | YAO Yian-mei (Department of Foreign Languages,Baoji University of Arts , Science,Baoji 721013,Shaanxi) |
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| Abstract: | The language of advertising is influenced by its social culture which it belongs to,and it contains or reflects its social culture as well.The study of different mode of thinking,philosophical concepts,cultural psychology and moral concepts reflected in advertisement language will help the better understanding and appreciation of the ad.Language.It will play an important role for the ad.designation which should be in line with the basic principles of advertising as well as the specific national cultural cha... |
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| Keywords: | Advertisement Language Western and Chinese culture mode of thinking philosophical concepts |
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