| 名牌战略之我见 |
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| 引用本文： | 尹明远. 名牌战略之我见[J]. 天津市财贸管理干部学院学报, 2005, 7(3): 8-9 |
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| 作者姓名： | 尹明远 |
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| 作者单位： | 天津财贸管理干部学院,天津,300170 |
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| 摘 要： | 品牌效应是企业无形资产的源泉,但是创造名牌,取得品牌效应的过程是艰辛和曲折的,需要各种品牌战略的有机组合,才能达到目标。即品牌宣传创立战略、企业名牌保护战略、质量支持技术创新战略、市场细分战略、提高向心力战略、以人为本强化管理战略、优质配套战略等战略组合。
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| 关 键 词： | 著名商标 无形资产 品牌宣传 名牌保护 市场细分 提高向心力 优质配套战略 |
| 文章编号： | 1008-9055(2005)03-0008-02 |
| 修稿时间： | 2005-03-09 |
Opinion on the Brand Strategy |
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| YIN Ming-yuan. Opinion on the Brand Strategy[J]. Journal of Tianjin Institute of Financial and Commercial Management, 2005, 7(3): 8-9 |
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| Authors: | YIN Ming-yuan |
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| Abstract: | Brand effect is the source of the incorporeal assets. But the process to create a brand and make the effect is tough and tortuous, which requires the combination of all kinds of brand strategies, such as technology creation under the quality support, market division, unity, humanism management and forming a complete set with high grade. |
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| Keywords: | brand incorporeal asset advertising protection market divisio unity a complete set with high quality |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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