陕西文化产业发展的契机与路径

在文化产业逐步成为推动经济转型发展重要推手的背景下，陕西文化产业在推动消费方式转变和引领消费结构升级方面存在明显的不足，对陕西文化产业在加快创新发展、培育壮大新动能、改造提升传统动能、推动经济保持中高速增长、产业迈向中高端水平等方面的作用及其发展机遇进行分析论证。将数字创意产业纳入国家战略性新兴产业发展规划、“互联网+”技术推动经济社会发展方式变革、科技与文化融合形成的创新驱动力、“文化+”的跨界融合等都为陕西文化产业的发展带来了机遇；陕西文化产业要实现突破式发展需从转变观念获得追赶超越的新模式，从产业转型面临的新理念获得发展新思路，从文化科技创新驱动的新动能获得发展新趋势，从“文化+”“互联网+”新业态获得发展新格局。在此基础上，提出陕西文化产业发展的路径是:围绕“文化+”发展新型业态，促进文化旅游产业、文化科技产业的融合发展，加快文化和制造业的融合发展，推动陕西文化产业空间布局优化调整；培育具有自主知识产权和市场竞争力强的骨干企业，构建基于互联网能力开放的应用聚合及业务的科技文化创新体系；优化文化产业的公共信息服务平台和投融资平台，加强产业融合系统布局和顶层设计，发展民营文化企业；实施文化产业人才培养工程，建立文化产业人才研究与引进机制，扶持本地创业团队和文化创意产品。

Opportunity and path of Shaanxi cultural industry developmen

In the context of the cultural industry becoming the driving force of economic transformation and development, Shaanxi cultural industry has obvious shortcomings in promoting the transformation of consumption patterns and leading the upgrading of consumption structure. This paper analyzed various aspects of Shaanxi cultural industry, including accelerating the innovation and development, cultivating and expanding new energy, transforming and enhancing traditional energy, promoting economic growth in the high speed growth, and improving industry into middle and high level. The results show that the state brings the digital creative industry into the national strategic emerging industry development plan; “Internet +” technology promotes the transformation of economic and social development; science and technology integrate with culture into the driving force of innovation; “Culture +” cross border integration brings the opportunity for the development of Shaanxi cultural industry.To achieve breakthrough development, Shaanxi cultural industry needs to catch up the new model from changing the concept, access to the development of new ideas from the new concept of industrial transformation, obtain the development of new trends from the new energy driven by the cultural and technological innovation, reach a new pattern of development from the new format of “Culture +” and “Internet +”. On these bases, the paper puts forward the paths of the development of Shaanxi cultural industry: we should develop the new industry forms around “Culture +”, improve the integration development of cultural tourism industry and cultural technological industry, accelerate the integration of culture and manufacturing, and promote the optimizing the adjustment of Shaanxi cultural industry spatial layout. We also should cultivate the backbone enterprises with independent intellectual property rights and strong market competitiveness, build a scientific and technological innovation system of application aggregation and business based on internet capability, optimize the public information service platform and investment and financing platform of cultural industry, strengthen industrial integration system layout and top level design, and develop private cultural enterprises. What‘’s more, we should implement cultural industry personnel training project, establish cultural industry talent research and introduction mechanism, and support the local entrepreneurial team and cultural creative products.