中国自动驾驶汽车消费市场接受度调查

进入21世纪，汽车逐步向智能化、电动化、网联化、出行方式共享化方向发展，自动驾驶汽车作为重要的发展趋向之一，将彻底改变人们的出行方式；技术发展、政策法规、资本市场和社会态度共同影响自动驾驶技术的发展前景，其中，消费者对自动驾驶汽车的接受程度决定了自动驾驶技术的落地时机。为全面了解中国自动驾驶汽车消费市场的接受程度，采用网络问卷方式调查中国消费者对自动驾驶汽车的前景预期、认知概况、购买与使用意向。研究发现，相较于欧美发达国家，中国消费者对自动驾驶汽车的发展前景持更为积极、开放的态度；驾龄的长短影响了受访者对自动驾驶技术的认知水平，资深驾驶员更关注车辆在意外情况下的应急表现、交通事故责任承担、个人隐私泄露、与人类驾驶员驾驶车辆的相互干扰等问题；在公共客货运输领域推广完全自动驾驶汽车可能会面临一定阻力，消费者更希望能保留方向盘、刹车及油门等传统驾驶员操作装置，以便在特定情形下干预完全自动驾驶车辆的运行；过半数的受访者愿意支付额外费用购买或租赁完全自动驾驶汽车。研究结果将为政府出台自动驾驶汽车扶持政策、企业调整自动驾驶技术研发方向等提供客观的参考意见。

Investigation of consumer market acceptance of automated vehicles in China

The automobile gradually developed to the direction of intelligentization, electrification, network connection and sharing of travel mode in the 21st century. As one of the important development trends, self driving cars will completely change the people’s travel mode; technology development, policies and regulations, capital market and social attitudes together affected the development prospects of self driving technology, among which, the acceptance of consumers to the self driving cars determined the landing time of self driving technology. To fully understand the acceptance of the self driving cars in the Chinese consumer market, the network questionnaire was used to investigate the prospective expectation, cognition, purchase and use intention of Chinese consumers for self driving cars. The research shows that compared with the developed countries in Europe and America, Chinese consumers have a more active and open attitude towards the development prospects of self driving cars; the length of driving age affects the cognitive level of the interviewees to self driving technology, senior drivers pay more attention to the emergency performance of vehicles in accidents, the responsibility of traffic accidents, the leakage of personal privacy, and the interference caused by human drivers; the promotion of fully self driving cars in the field of public passenger and freight transport may face some resistance, and consumers prefer to retain traditional driver’s operating devices such as steering wheels, brakes and throttle in order to interfere with the operation of fully self driving cars under certain circumstances; more than half of the interviewees are willing to pay an extra fee to buy or rent a fully self driving car. The research results will provide the objective reference for the government to issue the support policy of self driving cars and for the enterprises to adjust the research and development direction of the self driving technology.