决策者过度自信视角下考虑质量控制的供应链库存策略

研究了由单个供应商和零售商组成的供应链中，零售商进行质量控制的条件下，供应链成员对市场需求的过度自信如何影响其库存管理决策和供应商的质量投资。分析了零售商管理库存、供应商管理库存和集中决策三种供应链库存管理模式下供应链成员库存和质量投资决策的博弈均衡，并通过与完全理性下均衡结果的比较探讨了过度自信对供应链成员库存决策、质量投资和利润等的冲击。研究表明，在零售商管理库存模式下，过度自信的决策者对库存量的决策受其心理预期市场需求的正向影响，而在供应商管理库存和集中决策模式下则相反。

Supply Chain Inventory Strategy Considering Quality Control under Decision-maker Overconfidence Perspective

The issue that how overconfidence for market demand of member in a supply chain system consisting one supplier and one retailer influences its inventory strategy and supplier's quality investment is examined. And the equilibriums are analyzed in three different inventory strategy, namely, retailer managed inventory, vendor managed inventory, and centralized decision making.Further,the impact of overconfidence for inventory strategy and profit of members in supply chain are discussed through comparing with result under perfect rationality. The results show that decision-maker of overconfidence is positively affected by psychological expectations for market demand in retailer management inventory mode, but is opposite in vendor management inventory and centralized decision making mode.