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| 竞争与策略--迈克尔·波特的五种竞争力模型分析 | |
| 引用本文： | 谭宏. 竞争与策略--迈克尔·波特的五种竞争力模型分析[J]. 渝西学院学报(社会科学版), 2005, 4(6): 42-48 |
| 作者姓名： | 谭宏 |
| 作者单位： | 重庆文理学院 重庆永川402168 |
| 摘 要： | 迈克尔.波特是当今世界上竞争战略和竞争力研究的第一权威,被誉为“现代竞争战略之父”。他的“五种竞争力”分析方法对现代企业如何在市场竞争中采用何种竞争战略,以获取最终的竞争优势和竞争胜利提供了重要的指导。 |
| 关 键 词： | 迈克尔.波特 五种竞争力 竞争及对策 |
| 文章编号： | 1671-7546(2005)06-0042-07 |
| 修稿时间： | 2005-08-27 |
Competition and Strategies--Analysis of Michael Potter''''s Five Models of Competitive Power |
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| TAN Hong. Competition and Strategies--Analysis of Michael Potter''''s Five Models of Competitive Power[J]. , 2005, 4(6): 42-48 | |
| Authors: | TAN Hong |
| Abstract: | Michael Potter,known as "the father of modern competitive strategy",is a standard researcher on modern competitive strategy and competitive power in the world nowadays.His analytical method of "five competitive power"has offered guidance for modern enterprises what to,and how to utilize in order to obtain the final competition advantage and competition victory. |
| Keywords: | Michael Potter Five Competitive Powers competition countermeasures |
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