媒体人微博的性质与功能

媒体人微博是相对独立的主体,它与媒体人所供职的单位没有隶属关系,但由于两者在品牌、信息资源等方面有一定关联,媒体对其员工微博的规制有一定合理性。在微博世界中,媒体人微博可以起到滤清器和引导者功能,它构建了一种"内源"的、"软性"的过滤和引导机制,是规范微博时不可忽视的力量。媒体人微博有较强的公共性,它开辟了"公共话语空间",富有"公共领域"气质,应当在公共生活中发挥更重要作用。

On the Nature and the Function of the Microblogs of Media Practitioners

The microblogs of media practitioners is a relatively independent subject. They have no affiliation with the media that media practitioners work for. However, due to the relationship of brands and information resources, it is reasonable that media regulate its employees＇ microblogs. In the world of microblogs, the microblogs of media practitioners can play the function of filter and guide, they form an ＂endogenous＂ and ＂soft＂ filter and guide mechanism, and are forced to be reckoned when we want to regulate microblogs. the microblogs of media practitioners have strong nature of public, they opened up a ＂public discourse space＂, rich ＂public domain＂ temperament, and should be allowed to play an active role in public life.