春节特别节目《朝阳行动》策划研究

春晚品牌存在着老化的弊端,必须变革创新,才能适应当今时代的发展,满足广大观众的需求。陕西电视台放弃传统春晚的晚会模式,独辟蹊径策划的春节大型公益慈善媒体活动《朝阳行动》应运而生,在国内诸家省级媒体中率先垂范,并在其发展过程中积累了新的品牌价值,影响深远。本文在回顾其策划开展的基础上阐明其策划的动因、思路及评价;着重分析了其策划成功的诸种因素;提出了策划完善的几点建议。

In the spring festival the special program "action exposed to the sun" plans to study

There be existing aging abuse in late brand of spring,if is necessary to reform FOAK,then it is possible,adapt to development of times in the nowadays,satisfy need of extensive audience.Special program the Spring Festival that the Shanxi television station plans arises at the historic moment,before whose develop the value having accumulated the new brand in process.In the retrospect,the person plans the main body of a book expounding the agent,train of thought and valuation that the person plans on open-min...