新疆形象的SWOT分析和传播定位

新疆的发展有自身的优势和外部的机会,同时也存在自身的不足和外部的威胁,在综合作用情况下,新疆的现实形象也变得异常复杂,很多时候这种优劣、机会、威胁会相互转化。构建新疆形象,需要清楚研究这两组关系,并进行新疆现实形象的整体分析。以二者为基础,新的新疆形象应该是在理念上体现"多元包容,相融共生",在行为上体现发展与未来的"跨文化"传播,在视觉上建构系统性、意象化符号形象,最终通过整合传播手段实现新形象的建构。

SWOT Analysis and Communications Positioning of the Image of Xinjiang

The development in Xinjiang has its own advantages and external opportunities and at the same time faces both internal demerits and external threats .Under this comprehensive circumstance in which binary factors Such as the pros and cons ,chances and threats may interact ,the real image of Xinjiang is becoming extremely complex .Rebuilding the image of Xinjiang needs a thorough study of these binary relations and an overall analysis of the present image of Xinjiang .On this basis ,the new image of Xin-jiang should be “pluralistic and comprehensive ,compatible and mutual ”in concept ,“cross-cultural” in communication ,and systematic as well as imagery in vision .Eventually the new image comes into being by integrating communication means .