| 基于CAS理论的企业并购后品牌整合研究 |
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| 引用本文： | 冯强,张涛. 基于CAS理论的企业并购后品牌整合研究[J]. 南京航空航天大学学报(社会科学版), 2010, 12(2): 30-33 |
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| 作者姓名： | 冯强 张涛 |
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| 作者单位： | 广东纺织职业技术学院经济管理系,广东,佛山,528041 |
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| 摘 要： | 企业并购后的品牌整合是在复杂多变的环境中进行的，品牌整合系统是一个复杂适应系统。基于复杂适应系统（CAS）理论视角，分析并购后品牌整合系统的特征和机制，依据品牌整合目标构建企业并购后品牌整合系统。
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| 关 键 词： | 复杂适应系统 企业并购 品牌整合系统 |
Study on Brand Integration after Enterprises Merger and Acquisition Based on CAS Theory |
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| FENG Qiang,ZHANG Tao. Study on Brand Integration after Enterprises Merger and Acquisition Based on CAS Theory[J]. Journal of Nanjing University of Aeronautics & Astronautics(Social Sciences), 2010, 12(2): 30-33 |
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| Authors: | FENG Qiang ZHANG Tao |
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| Affiliation: | (Department of Economics and Management,Guangdong Textile Polytechnic Institute, Foshan, Guangdong 528041 ,China) |
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| Abstract: | The process of brand integration after enterprises merger and acquisition is promoted in a complicated and variable environment, and brand integration system is a complex adaptive system. Based on the complex adaptive system （CAS） theory, the paper studies and analyzes on the characteristics and mechanism of brand integration system after enterprise merger and acquisition and establishes brand integration system according to the goal of brand integration. |
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| Keywords: | complex adaptive system enterprises merger and acquisition brand integration system |
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