公共性视角下平台“大数据杀熟”的规制逻辑与路径

平台“大数据杀熟”是通过算法侵害消费者权益的行为,存在社会伦理和技术伦理的双重可责性,应当予以规制。《反垄断法》《消费者权益保护法》《价格法》等传统法律制度对“大数据杀熟”的规制存在理念与制度层面的困境。鉴于大数据平台所具有的公共性特征及“大数据杀熟”侵害对象的不特定性,“大数据杀熟”规制可以借鉴公用事业理论,采取事前监管方式,对适格的平台主体施加透明、合理、非歧视的价格制定和标示义务,并通过设立专业的平台监管机构,确保上述义务得到履行。

The Regulatory Logic and Path of Big Data Price Discrimination by Platforms from the Perspective of Publicity

With the dual accountability of social ethics and technical ethics,the platforms' big data price discrimination is infringing upon the rights and interests of consumers through algorithms,which should be regulated.The Anti-monopoly Law,Consumer Protection Law,Price Law and other traditional laws have conceptual and institutional dilemmas in the regulation of big data price discrimination.In view of the publicity of big data platforms and the uncertainty of the infringement object of big data price discrimination,the regulation of it can be learned from the theory of public utilities,adopting supervision in advance.Transparent,reasonable and non-discriminatory pricing and marking obligations should be imposed on qualified platform subjects,and professional platform regulatory bodies should be established to ensure that the above obligations are fulfilled.