| 消费风险的识别与防范 |
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| 引用本文： | 龚志民,饶晓辉.消费风险的识别与防范[J].湘潭大学学报,2002,26(6):112-115. |
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| 作者姓名： | 龚志民 饶晓辉 |
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| 作者单位： | 湘潭大学,商学院,湖南,湘潭,411105 |
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| 基金项目： | 湖南省自然科学基金资助项目(NOOJJY20102) |
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| 摘 要： | 消费行为的结果的不确定性就是消费风险.可以根据消费风险产生的原因把消费风险划分为主观消费风险和客观消费风险.为改善消费环境、抑制消费风险、增加有效需求,应进一步提高消费者素质、加强法制建设、转变政府职能.
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| 关 键 词： | 消费风险 风险规避 消费者 |
| 文章编号： | 1001-5981(2002)06-0112-04 |
| 修稿时间： | 2002年9月1日 |
The Recognition and Elusion of the Risk of Consumption |
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| GONG Zhi-min,RAO Xiao-hui.The Recognition and Elusion of the Risk of Consumption[J].Journal Of XIANGTAN University:Philosophy And Social Sciences,2002,26(6):112-115. |
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| Authors: | GONG Zhi-min RAO Xiao-hui |
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| Abstract: | The uncertainty of the result of consumer behavior is the risk of consumption,which includes objective risk and subjective risk by the causes of the risk of consumption.Some suggestions are made such as enhancing the consumers' character, strengthening the socialist legal system and transforming the functions of the government in order to improve the environment of consumption, decrease the consumption risks and increase effective demands. |
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| Keywords: | the risk of consumption elusion of risk consumer |
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