| 我国社区志愿服务的品牌化发展探讨 |
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| 引用本文： | 王春兰, 袁明符,.我国社区志愿服务的品牌化发展探讨[J].重庆工商大学学报(社会科学版),2011,28(4):68-73. |
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| 作者姓名： | 王春兰 袁明符 |
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| 作者单位： | 重庆大学贸易与行政学院,重庆,400044 |
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| 摘 要： | 我国学者多以企业的角度研究其品牌化发展,而对社区志愿服务为代表的公益服务品牌化发展的研究较少。坚持品牌化的特色发展道路,是社区志愿组织提高整体服务品质与服务能力,促进自身持续发展的必由之路。社区志愿服务品牌化发展必须明确政府职责,建设服务型政府,实行长远的品牌发展战略,创新志愿服务方式和加强社区志愿服务队伍建设,以实现社区志愿服务的持久开展和社会效益的扩张。
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| 关 键 词： | 社区 志愿服务 品牌 品牌化发展 志愿者组织 |
Discussion on the Brand Development of Community Voluntary Service of China |
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| WANG Chun-lan; YUAN Ming-fu.Discussion on the Brand Development of Community Voluntary Service of China[J].Journal of Chongqing Technology and Business University Social Science Edition,2011,28(4):68-73. |
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| Authors: | WANG Chun-lan; YUAN Ming-fu |
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| Institution: | WANG Chun-lan,YUAN Ming-fu(School of Trade and Administration,Chongqing University,Chongqing 400044,China) |
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| Abstract: | Chinese scholars mainly study brand development from the perspective of enterprises but seldom study the brand development of public service represented by community voluntary service.Specific development path with brand is the only way for community voluntary organizations to improve the overall service quality and ability and to promote self-sustainable development.The brand development of community voluntary service must clarify governmental responsibility to build a service-oriented government,implement... |
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| Keywords: | community voluntary service brand brand development voluntary organization |
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