| 对彩电行业拓展农村市场的思考 |
| |
| 引用本文： | 乜堪雄,杨洪.对彩电行业拓展农村市场的思考[J].重庆交通学院学报(社会科学版),2004,4(1):56-58. |
| |
| 作者姓名： | 乜堪雄 杨洪 |
| |
| 作者单位： | 重庆交通学院财经学院，重庆交通学院财经学院 重庆400074，重庆400074 |
| |
| 摘 要： | 通过对中国彩电业现状的阐述,重点分析了农村彩电市场的需求现状特点及发展趋势,从产品、价格、广告、营销渠道和经营模式方面分析了彩电企业进入农村市场的策略。
|
| 关 键 词： | 彩电市场 农村市场 营销策略 |
| 文章编号： | 1009-9794(2004)01-0056-03 |
| 修稿时间： | 2002年11月11日 |
Consideration over Exploring Rural Market by Industry of Color TV Sets |
| |
| NIE Kan-xiong,YANG Hong.Consideration over Exploring Rural Market by Industry of Color TV Sets[J].Journal of Chongqing Jiaotong University(Social Sciences Edition),2004,4(1):56-58. |
| |
| Authors: | NIE Kan-xiong YANG Hong |
| |
| Abstract: | A comprehensive analysis is made on current market situation of color TV sets in Chinese market,with focuses on current needs and trend of color TV sets in its rural market.On the basis of the analysis,various strategies about products,prices,adver-tisement,distribution and some suitalble operating models for color TV sale in rural market are recommended. |
| |
| Keywords: | market segmentation of color TV set rural market marketing strategy |
| 本文献已被 CNKI 等数据库收录！ |
