微信时代下的社会风险传播转向

微信传播过程中的传播群体来自于自我构建，许多微信用户在一段时间内构建一定的传播群体后都会养成依赖习惯，使其逐渐减少对其它媒体的接触频率和接触时长。微信传播模式在表象上建立在“私人关系”和“私人空间”之上；而在媒体传播场域中，从“私人空间”转向公共议题的传播不仅迅捷而且数量非常庞大，完全可以形成一个无法把控的“大数据”。微信传播的潜在风险可能蕴藏在微信传播偏向之中。微信传播将媒体公共传播空间与个体私人传播空间的界限模糊起来，对相关法律规范和政策引导提出挑战。

Transformation of social risk transmission in the era of Wechat

The group in the process of the Wechat transmission is bound by self-construction, through which the Wechat users develop a habit relying on the constructed transmission groups in certain period and gradually reduce their contact frequency and contact time to other media. The Wechat transmission model is set up based on “private relationship” and “private space” superficially while the transmission of “private relationship” and public issue is fast and with a huge number in the media which is completely able to form a “large data” under no control. Thus the potential risks may contain in the incorrect Wechat transmission. The Wechat transmission blurs the boundary of public transmission in media with the personal private space and rises challenge to the related legal norms and policies.