互联网时代我国主流意识形态传播面临的挑战及对策

意识形态工作是党的一项极端重要的工作,在互联网时代尤其如此.面对网络社会发展新态势,由于未能充分顾及传播主体多元化、传播载体多样化以及传播内容复杂化、传播过程互动化带来的巨大挑战以及传播受众在信息传导中地位的空前提升,传统的主流意识形态传播方式在一定程度上失却效力,进而严重冲击了主流意识形态的主导地位.面对空前变局,主流意识形态传播亟需通过加强对传播主体的思想教育提升其认识水平、以严格监管来规范传播载体建设、建立多元立体审查机制对传播内容严加甄别以及增强全体网民的媒介素养与净化网络空间等手段,切实提升传播实效,进而完善互联网环境下主流意识形态的传播体系、增强传播效力,从根本上维护我国社会主义意识形态的主导地位.

Challenges and Countermeasures of the Diffusion of Chinese Mainstream Ideology in the Internet Age

Ideological work is an extremely important task of the Party, especially in the Internet age. Facing the new situation of the development of the network society, the traditional mainstream ideology dissemination loses efficiency due to the huge challenge posed by the failure to take fully into account the diversity of transmission subject and media, complexity of content and interactivity of transmission process and also due to the unprecedented increasing role of the audience, thus impairing the dominant role of mainstream ideology. In the face of unprecedented change, the spread of mainstream ideology needs to strengthen the ideological education of communication subjects to enhance their level of understanding, to strict supervision to regulate the spread of media construction, to establish multi-dimensional examination mechanism to strictly screen the dissemination contents and to enhance media literacy of all users and purify the Internet to improve communication effectiveness, thus improving and strengthening the Internet communication system and the effectiveness of mainstream ideology communication, maintaining the dominant position of socialist ideology in China fundamentally.