| 易读性：报纸版面变革的市场取向 |
| |
| 引用本文： | 袁志坚.易读性：报纸版面变革的市场取向[J].湖北师范学院学报(哲学社会科学版),2005,25(6):104-106. |
| |
| 作者姓名： | 袁志坚 |
| |
| 作者单位： | 鄞州日报 浙江宁波315040 |
| |
| 摘 要： | 本文针对报纸版面频繁“变脸”的现象进行了梳理,归纳其基本特征和发展趋势,并指出其动因来自媒介市场竞争。如何突出“易读性”这一以读者传播中心的编辑理念?本文提出了版面变革与新闻改革的内在关系,并表明了主流报纸版面设计应把握的价值取向。
|
| 关 键 词： | 报纸版面设计 易读性 读者本位 媒介市场 |
| 文章编号： | 1009-4733(2005)06-0104-03 |
| 修稿时间： | 2005年1月16日 |
Reader-friendly presentation:the market tendency for edition reform of newspaper |
| |
| YUAN Zhi-jian.Reader-friendly presentation:the market tendency for edition reform of newspaper[J].Journal of Hubei Normal University(Philosophy and Social Science),2005,25(6):104-106. |
| |
| Authors: | YUAN Zhi-jian |
| |
| Abstract: | To the phenomenon of edition frequent changes,the paper sums up the characteristic and developing tendency of edition reform,pointing out the reason is medium market competition.On how to stress the reader-friendly presentation the editorial idea for readers,the paper puts forward the relation between edition reform and news reform,showing the value tendency for newspaper edition designing. |
| |
| Keywords: | newspaper edition designing reader-friendly presentation for readers medium marked |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
