教育场域语言景观多维透视与思考

基于Landry和Bourhis有关语言景观信息功能和象征功能的划分,选取国家科教名城合肥市辖区内的六所高校为语料采集范围,从语言选择、语符转换、标牌类属、文化权势、意识形态五个维度,对教育场域语言景观的创设现状进行了多维考察与透视.通过数据统计和语料分析,揭示了隐匿在教育场域语言景观背后的深层信息和象征意义,如主流意识形态的培育、文化权力的博弈,并且从政策层面、制度层面、学术层面和技术层面提出了语言景观重塑的基本方略.在教育全球化的新潮流下,教育场域语言景观承载信息的交际功能和服务教学的工具作用不容忽视;此外,语言景观与现实社会之间的互动也应该受到重视.

Reflections on the Construction of Linguistic Landscape in the Educational Field:A Multidimensional Perspective

According to Landry and Bourhis,the functions of linguistic landscape can be classified into two types:informative function and symbolic function.By taking photos of linguistic landscape in six universities located in Hefei,a city famous for science and education in China,this paper initiates a multidimensional study on linguistic landscape in the educational field from the following five perspectives:choice of languages,transmission of information,types of public signs,power of culture and cultivation of ideology.Through statistical and corpus analysis,this paper reveals the underlying messages and symbolic meanings hidden behind linguistic landscape in the educational field,such as cultivation of mainstream ideology and game of cultural power.Some basic strategies regarding the reconstruction of linguistic landscape are also proposed in the following four aspects:policy making,standard development,academic research,and technical support.Under the background of educational globalization,we should pay much attention to the studies of communicative function of linguistic landscape as information carrier,as well as instrumental function of linguistic landscape as teaching resources.Besides,much more emphasis should be put on the interactive or symbolic meanings existing behind linguistic landscape.