肇庆市中心区旅游形象定位研究

鉴于旅游形象在区域旅游发展中的作用日益重要，经多年观察思考，分析评价了肇庆中心区历年来各种旅游形象定位（主题口号）的优缺点，从影响该区域旅游形象定位的各种因素中提取主导影响因素，基于全国视野，提出肇庆中心区两个新的旅游形象定位：中国养生休闲之都；中国砚都，大美肇庆。两个旅游形象尤其是“中国养生休闲之都”形象定位的提出，对提高肇庆在国内外的知名度，推进肇庆中心区的旅游发展具有重大意义。

A Study of Tourism Image of Central Zhaoqing

With more and more important roles played by regional tourism images,this paper evaluated various tourism slogans of Zhaoqing.Reflecting many years' observation and thinking,the writing reveals some major factors influencing the regional tourism image.In view of national tourism the paper proposes two tourism slogans for central Zhaoqing,the capital of health and leisure of China,and the capital of Ink Stones.These two conceptions will be significant in promoting the national and international reputation an...