A Model of Quality of College Life (QCL) of Students in Korea

This study develops and tests a model of quality of college life (QCL) of students in Korea. In this study, QCL of students is conceptualized in terms of needs satisfaction and affect balance. It has been hypothesized that satisfaction with education services, administrative services, and facilities have a significant impact on QCL, which in turn positively influences identification, positive word of mouth, and overall quality of life. The results of a survey on 228 Korean college students largely support the model. Managerial and policy implications are discussed.