网络导向、价值共创与新创企业绩效——制度环境与企业发展阶段的调节

结合服务科学领域价值共创最新研究进展，将价值共创引入到网络导向与新创企业绩效的关系研究中，即从"企业战略导向-企业行为-企业绩效"的研究思路入手，同时考虑外部环境中制度对企业行为的协调和约束，以及企业发展阶段的调节效应，构建了网络导向、价值共创与新创企业绩效的情境影响的概念模型。对212份新创企业样本进行实证分析，结果表明:价值共创在网络导向与新创企业绩效关系中起到中介作用；企业所处制度环境以及不同企业发展阶段均在网络导向与价值共创关系中具有调节效应。

Network Orientation,Value Co-creation and New Venture Performance-Institutions Environment and Enterprise Development Stage as Moderators

Value co-creation was introduced in this paper as a mediator between network orientation and new venture performance. Furthermore, based on the coordination and constraint role of institutions, with corporate development stage as a moderator, a conceptual model was built to analyze the relationship between network orientation, value co-creation and new venture performance. By investigating into 212 new venture samples, it was found that:network orientation has a positive effect on new venture performance and value co-creation acts as the mediator between them; both institution environment and corporate development stage have moderating effects on the relationship between network orientation and value co-creation. This research integrated theories of innovation and value co-creation, providing a theoretical support for further innovative and marketing activities of China''s newly-founded corporations.