以文化力提升坭兴陶产业竞争力

坭兴陶是广西钦州有着悠久历史的传统工艺品,有一定品牌知名度,并已形成了一定的产业规模,但产业竞争力不明显.可以通过开展各种形式的文化活动,发挥坭兴陶的文化聚合力、文化创新力及文化辐射力,为坭兴陶产业发展营造良好的文化氛围,增进丰富的文化内涵,提高文化品牌价值,扩大坭兴陶文化影响力,提升产业竞争力.

To Upgrade the Industrial Competitiveness of Nixing Ceramics by Cultural Force

The Nixing ceramics,as a traditional handicraft with long history in Qinzhou,Guangxi,has a famous trademark and certain industrial scale,but the industrial competitive force is not sufficient.Holding various cultural activities can develop its integrated,innovated and radiated strength,create good cultural environment for the development of the Nixing industry,promote the connotation of the culture,increase the wealth of the cultural trademark,enlarge the influence of the Nixing Ceramics culture and raise the industrial competitiveness.