| 高校市场营销专业学生营销实践能力培养研究 |
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| 引用本文： | 岑红旗.高校市场营销专业学生营销实践能力培养研究[J].宿州学院学报,2008,23(2):134-136. |
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| 作者姓名： | 岑红旗 |
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| 作者单位： | 宿州学院经济管理系,安徽宿州234000 |
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| 基金项目： | 安徽省教育厅重点教学研究项目
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安徽省教育厅教学研究项目 |
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| 摘 要： | 本文首先界定了营销实践能力的含义和构成，然后着重分析了我国高校营销专业学生实践能力缺乏的原因，并针对营销人才实践能力培养中存在的问题提出相应的解决的办法。
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| 关 键 词： | 营销实践能力 实践教学体系 实习实训 |
The Study of Colleges and Universities Marketing and Sales Special Field Students' Practice Ability |
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| CEN Hong-qi.The Study of Colleges and Universities Marketing and Sales Special Field Students'' Practice Ability[J].Journal of Shuzhou College,2008,23(2):134-136. |
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| Authors: | CEN Hong-qi |
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| Institution: | CEN Hong-qi (Economic management Department of Suzhou College, Anhui Suzhou 234000) |
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| Abstract: | The main body of this paper first has fixed the boundary the camp pin carries out an ability＇s import and formation, and then emphasize analyse the cause that the camp pin special field students of our country colleges and universities, be aimed at the problems in the cultivation of camp pin talented person carries out an ability, bringing forward corresponding solving. |
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| Keywords: | The camp pin carries out an ability Carry out teaching system Practice reality model |
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