| 他人可见性消费品购买动机的实证研究——以女性购买服装为例 |
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| 引用本文： | 孟祥菊,夏冰.他人可见性消费品购买动机的实证研究——以女性购买服装为例[J].河南工业大学学报(社会科学版),2008,4(2):33-36. |
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| 作者姓名： | 孟祥菊 夏冰 |
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| 作者单位： | 河南工业大学管理学院,河南郑州450001 |
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| 摘 要： | 在对女性消费者进行问卷调查并获取416份有效问卷的基础上，分别用SPSS13．0和LISREL8．2统计软件对结果进行了探索性和验证性因素分析，认为女性购买服装动机包括：加强性（或补偿性）动机、消费者的理想自我动机以及社会角色动机和自我表现动机，并以此为例对他人可见性消费品的购买动机进行了探讨。
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| 关 键 词： | 他人可见性消费品 购买动机 理想自我 |
EMPIRICAL RESEARCH ON THE BUYING MOTIVES OF VISIBLE CONSUMPTION——A CASE STUDY OF FEMANL CUSTOMERS SHOPPING FOR CLOTHES |
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| MENG Xiang-ju,XIA Bing.EMPIRICAL RESEARCH ON THE BUYING MOTIVES OF VISIBLE CONSUMPTION——A CASE STUDY OF FEMANL CUSTOMERS SHOPPING FOR CLOTHES[J].Journal of Henan University of Technology:Social Science Edition,2008,4(2):33-36. |
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| Authors: | MENG Xiang-ju XIA Bing |
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| Institution: | ( School of Management, Henan University of Technology, Zhengzhou 450052, China) |
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| Abstract: | On the basis of 416 valid questionnaires from female consumers, this paper analyzes female customers＇ buying motives for clothes with the aid of statistical software SPSS13.0 and LISRELS. 2. The results show that the buying motives for female customers shopping for clothes consist of reinforced （ or compensated） motive, ideal self - concept motive, social role motive and self - expression motive. It also discusses consumers＇ buying motive for visible consumption. |
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| Keywords: | visible consumption buying motive ideal self - concept |
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