消费文化语境中对“红色经典”影视改编的再审视

对"红色经典"影视改编进行了再次梳理与审视,认为在消费文化语境中,对"红色经典"的建构式改编加强了原作意识形态的传播效果,解构式改编是当下"红色经典"影视改编引起诸多争议的主要原因,重构式改编则充分深化了影视改编的创新意义.影视创作者应充分认识精神文化产品消费的特殊规律,合理地依靠市场化的手段推动"红色经典"的接受与传播.

TV and Film Adaptation of the Red Classics in the Context of Consumptive Culture

TV and film adaptation of the Red Classics has become a controversial cultural phenomenon and is one of the most important literary or cultural events.This paper examines the Red Classics film adaptation in the context of consumptive culture,where construction-style adaptation strengthens the effect of communication of the ideology of the originals;deconstruction-style adaptation is now the main reason caused a lot of controversy;reconstruction-style adaptation deepens innovation meaning.TV and film creators should fully understand the special law of consumption of the spiritual and cultural products,and reasonably rely on market-oriented means to promote the acceptance and communication of Red Classics.