媒介产品属性与媒介产业经营策略

在分析媒介产品属性的基础上,探讨了媒介产业相应的经营策略,得到了以下主要结论:在物质形态上,广播及无线电视是公共物品,有线电视、数字电视及网络媒体是准公共物品,报纸及杂志是私人物品,媒介产品承载的内容是公共物品,媒介产品集聚的“注意力资源”是私人物品;加快新闻信息的发布,增强新闻信息内容的独特性是所有媒体经营的策略、目标和方向。

Quality of Media Products and Management Strategies of Media Industry

On basis of analyzing the quality of media products,this article discusses the corresponding management strategies of media industry,and draws some conclusions as follows:In terms of material form,broadcasting and wireless TV are public goods;Cable TV,digital TV and network are semi-public goods;Newspapers and magazines are private goods.The contents which media products convey are public goods,while eye-catching resources media products collect are private goods.As a result,it is the strategy,goal and direction of all media management to accelerate the news release and strengthen the uniqueness of news contents.